Tuesday 19 March 2019

The Origins of TAG Heuer and Sports

Heuer was founded by Edouard Heuer in the Jura Valley of Switzerland in 1860. TAG Heuer has achieved many outstanding achievements in the field of high-end watchmaking, with a reputation for designing outstanding chronographs and the ultimate precision of its products. In addition, in the 1880s, TAG Heuer made a series of technical breakthroughs and became a timing expert in sports events. In the 1920s, TAG Heuer watches were used in the three-season Olympic Games hosted by Antwerp, Paris and Amsterdam. In 1933, the brand launched the Autavia series and applied it to the dashboard stopwatch for racing for the first time. The accuracy of TAG Heuer in sports and racing has not diminished.

In 1985, replica TAG Heuer watches was acquired by Tiger Group; TAG is the abbreviation of Techniques d’Avant Garde. The Tiger Group merged Tiger and TAG Heuer, and the TAG Heuer, which we are familiar with today, was born. Since 1999, it has been affiliated to the world's largest luxury goods group - Lu Wei Xuan Group (LVMH).

In the past, movement designers sought to make movements with the fewest parts to make them more reliable and easier to meet customer needs. In 1887, the Calibre 1887 chronograph movement developed by Edward TAG Heuer is the highest tribute to TAG Heuer's original 1887 oscillating gear, which greatly simplifies the watch design and is a milestone in the field of modern watchmaking. .

Inside the clock, the gears support the operation of the entire timepiece or stopwatch, while the mechanical devices and the timekeeping train drive them. TAG Heuer's oscillating gear replaces the complex system and simplifies the operation of the device, making it easier to assemble, adjust and more user-friendly while ensuring timing accuracy. At the same time, this invention also reduces the cost of watchmaking, which is a feat.

Another achievement achieved by the 1916 TAG Heuer is the introduction of the MIKROGRAPH stopwatch, the world's first mechanical stopwatch with a precision of 1/100 second. This stopwatch movement operates at 360,000 vph, which is ten times higher than the 36,000 that is generally considered to be very fast. The advent of the MIKROGRAPH stopwatch revolutionized the timing and watchmaking world of sports events and was officially used as the official watch for the 1920 Olympics.