Saturday 20 October 2018

TAG Heuer Helps CBA League Release Star Sharp Plan

On the occasion of the opening of the CBA League in the 2018-2019 season, the official timing and official watch of the CBA League and the Swiss pioneer watch brand TAG Heuer helped the CBA League to launch the Star Sharp selection plan to jointly encourage and nurture rookie players. In the new season, the star sharp player will appear in the "sharp" logo, which is the first time in the CBA league to add elements to the specific player group in the design of the uniform, highlighting the attention and expectation of the younger generation. On the basis of the selection of the "CBA League replica Tag Heuer Carrera Best Stars Player of the Year", which was launched last season, the new season will add the "CBA League TAG Heuer's Best Star Player of the Year" selection and arrange for overseas winners. Training. At the launching ceremony, TAG Heuer Greater China brand ambassador Li Yifeng, CBA player Zhao Rui and CUBA player Zhang Ning interacted with each other and ignited the audience. Mr. Benoit Toulin, President of Luwei Xuan Watch & Jewellery Greater China, Mr. Arthur Yu, General Manager of TAG Heuer Greater China, Chairman of China Basketball Association and Chairman of China Basketball Association (Beijing) Sports Co., Ltd. (hereinafter referred to as “CBA Company”) Mr. Yao Ming, Mr. Ma Guoli, Chairman of the Board of Directors of CBA, and Mr. Jiang Jian, General Manager of CBA Business, attended the event.

TAG Heuer has always been determined to help the development of the Chinese basketball industry, and is convinced that every young player will become the backbone of the Chinese men's basketball team in the future. The 2018-2019 season star selection will select the best star sharp players through online voting. It is worth mentioning that through the TAG Heuer official microblogging 24 hour limited time vote, each fan The vote cast will be equivalent to two votes.

Yao Ming, chairman of the China Basketball Association and chairman of the CBA company, said: "There will be many changes in the CBA league in the new season, including the upgrade of the competition system, the new MVP trophy, the best coach trophy and the championship ring, etc. The most important thing is that we hope to pass Various ways to help the team go deeper into the hearts of the fans, and further enhance the influence of the CBA league. Of course, thanks to TAG Heuer can join us in the new season to launch more measures to further motivate the Star Rui players, and thank Li Yifeng for another time CBA League helps."

Yu Xiaolu, general manager of TAG Heuer Greater China, said: "The outstanding young people in the CBA league have always practiced their own performances. The spirit of the fearless color ##, this enthusiasm is not only admirable and recognized, but also It reflects the determination of TAG Heuer to support new people. I would also like to thank Li Yifeng for working with us again to express and convey this pioneering spirit and cheer for Chinese basketball and CBA league."

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